Diseño del sitio Web: 4 errores críticos en los sitios de ventas Web

Diseño del sitio Web: 4 errores críticos en los sitios de ventas Web

Muchas empresas fallan en el diseño del sitio Web y por esa razón no venden nada, o casi. Una de las razones principales para este fracaso son los textos. Tenemos que convencernos, los textos son críticos a la hora de crear sitios de ventas Web.

A pesar de que un gráfico dice más que mil palabras, lo que vende son las palabras. Veamos los cuatro errores más frecuentes en los textos Web:

1. El texto no le da a los lectores una razón para seguir leyendo.

La gente -generalmente- se toma no más de 20 segundos para inspeccionar tu página antes de irse. Es en los primeros párrafos donde debes darle una buena idea sobre lo que tu sitio tiene para ofrecerle. Esto usualmente se hace con un gran encabezamiento al comienzo de la página, seguido por un corto párrafo, y varios párrafos cortos a continuación para explicar rápidamente de qué se trata la oferta.

2. El texto se demora demasiado en explicar la oferta.

Avanza y avanza, haciendo que el visitante tenga que leer y leer para tener una idea acerca de qué se trata la oferta. Cuántas veces has tenido que hacer click entre muchas páginas sólo para encontrar el precio? Esto puede atraer a alguna cantidad de gente, pero a la gran mayoría sólo le produce frustración -y se va del sitio.

3. El texto se concentra en describir características.

Debería dedicarse más tiempo a contarle a los lectores qué sentirán después de comprar (beneficios, soluciones desde el punto de vista emocional). Describir, por ejemplo, el sentimiento de ser más inteligente, sexy, saludable, rico o de tener más tiempo libre.

4. El texto es demasiado complicado.

Quienes obtienen mejores notas en la escuela son los que escriben en largas oraciones, con montones de comas y palabras rebuscadas… pero en marketing ocurre exactamente lo contrario.Usa palabras de todos los días, que todos entiendan. Mantén las oraciones cortas. Pon tus ideas más importantes en negrita.

Conclusión: la parte estética y gráfica es importante pero no suficiente en el diseño del sitio Web. Si quieres crear un sitio de ventas efectivo necesitas también usar palabras. Los textos utilizados de manera inteligente venden muchísimo más (y también, si aprendes algo de SEO, te ayudan a lograr un posicionamiento en buscadores mejor que el de tus competidores).

82 comentarios en “Diseño del sitio Web: 4 errores críticos en los sitios de ventas Web

  1. Hi! Do you know if they make any plugins to help with SEO?
    I’m trying to get my website to rank for some targeted keywords but I’m not seeing very
    good gains. If you know of any please share. Appreciate it!
    I saw similar article here: Eco product

  2. Greetings! Quick question that’s entirely off topic.
    Do you know how to make your site mobile friendly? My blog looks weird
    when browsing from my iphone4. I’m trying
    to find a template or plugin that might be able to resolve this
    problem. If you have any recommendations, please share.
    With thanks!

  3. Hmm it seems like your site ate my first comment (it
    was super long) so I guess I’ll just sum it up what
    I had written and say, I’m thoroughly enjoying your blog.

    I too am an aspiring blog writer but I’m still new to everything.
    Do you have any tips for newbie blog writers? I’d really appreciate
    it.

  4. Hey! I realize this is sort of off-topic however
    I needed to ask. Does running a well-established blog such as yours take a large amount of work?
    I am completely new to blogging but I do write in my journal everyday.
    I’d like to start a blog so I can easily share my experience and feelings online.
    Please let me know if you have any ideas or tips for brand new aspiring bloggers.
    Thankyou!

  5. Having read this I thought it was rather informative. I appreciate you
    spending some time and effort to put this information together.
    I once again find myself personally spending a significant amount of time both reading and posting comments.
    But so what, it was still worth it!

  6. Good day I am so glad I found your webpage, I really found you by mistake, while I was
    searching on Google for something else, Nonetheless
    I am here now and would just like to say thanks for a remarkable post and a all round interesting blog (I
    also love the theme/design), I don’t have time to browse it all at the minute but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to read a
    great deal more, Please do keep up the excellent work.

  7. Hello there I am so glad I found your blog, I really found
    you by accident, while I was searching on Askjeeve
    for something else, Regardless I am here now and would just like
    to say thanks for a marvelous post and a all round interesting blog (I also love
    the theme/design), I don’t have time to look over it all at the minute but I have saved it and also included your RSS feeds,
    so when I have time I will be back to read more, Please
    do keep up the fantastic work.

  8. This design is wicked! You certainly know how to keep a reader entertained.

    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic
    job. I really enjoyed what you had to say, and more than that,
    how you presented it. Too cool!

  9. Please let me know if you’re looking for a writer for your site.
    You have some really good posts and I believe I would be
    a good asset. If you ever want to take some of the load off, I’d love to write some material for your
    blog in exchange for a link back to mine. Please send me an e-mail if interested.
    Cheers!

  10. whoah this weblog is magnificent i really like studying your
    articles. Keep up the good work! You know, lots of persons are
    hunting round for this information, you can aid them greatly.

  11. Pretty section of content. I just stumbled upon your site and in accession capital to assert that I acquire actually enjoyed account your blog posts.
    Any way I will be subscribing to your feeds and even I achievement you access consistently quickly.

  12. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  13. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  14. I have been exploring for a little bit for any high quality articles or blog posts on this sort
    of house . Exploring in Yahoo I at last stumbled upon this site.
    Reading this info So i am satisfied to convey that I have a very
    good uncanny feeling I came upon exactly what I needed.
    I such a lot for sure will make sure to don?t overlook this web site and
    give it a look regularly.

  15. I love what you guys are usually up too. This type of clever work
    and coverage! Keep up the awesome works guys I’ve incorporated you guys to my blogroll.

  16. You really make it seem so easy with your presentation but I find this
    matter to be really something which I think I would never understand.

    It seems too complicated and very broad for me. I am looking
    forward for your next post, I will try to get the hang of it!

  17. Good post. I learn something new and challenging on websites
    I stumbleupon every day. It’s always helpful to read content from other writers and practice
    something from other websites.

  18. naturally like your website but you have to test the spelling on quite a
    few of your posts. Several of them are rife with
    spelling issues and I to find it very troublesome to inform the
    reality however I will surely come again again.

  19. I used to be recommended this website through my cousin. I am no longer sure whether this put up is written through him as nobody else understand
    such designated about my difficulty. You’re incredible!
    Thanks!

  20. Nice post. I used to be checking constantly this weblog and I am impressed!
    Extremely helpful info specially the final section :) I care for such information a lot.
    I was looking for this particular info for a long time. Thanks and good luck.

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *