Philip Kottler dice: “Un nicho de mercado es un mercado pequeño cuyas necesidades no están siendo bien atendidas”, y agrega, “el ideal es aquél que tiene un tamaño suficiente para ser rentable”.
Molly Gordon, cita: “Nicho: una situación o actividad especialmente acomodada para el carácter o habilidades de una persona” (The American Heritage Dictionary, Second College Edition) lo cual en términos marketineros yo podría expresar así:
“Una oportunidad de negocio especialmente acomodada para TUS fortalezas”.
Tus fortalezas son las que hacen la diferencia. Muchos marketineros de Internet dicen “sigue tu pasión”. PERO, no se trata sólo de pasión!
La pasión no asegura el éxito.
Por ejemplo, tengo un primo que es un apasionado del tenis. Él es muy amigo de uno de los campeones locales, con quien suele jugar de vez en cuando. Y claro, siempre pierde.
Ahora, alguien puede negarle su gran pasión? no! sin embargo, él tiene bien en claro que no podría ser un jugador profesional. Nunca podría vivir de eso, por más pasión que tenga, porque jugar al tenis NO es una de sus fortalezas.
Repito: “Tus fortalezas son las que hacen la diferencia”.
Mira dentro de los segmentos de mercado que sirves actualmente (y/o de los que quisieras servir), a ver si encuentras subsegmentos (nichos) de necesidades no atendidas. Si esos grupos tienen la cantidad suficiente de personas como para ser rentables, pregúntate:
Qué habilidades, conocimientos, talentos o experiencias tengo que serán mis fortalezas a la hora de servir a esos nichos?
Autor: Miguel Ángel de Alzáa, http://www.marketineros.com. Este artículo puede ser republicado siempre que lo acompañe este texto, incluyendo el link operativo.
Alright, so I had a quick peek at kz999a. Not bad looking, I have to say. If it scratches your itch, go for it. Here’s kz999a to start with
Excellent way of explaining, and nice piece of writing to obtain facts regarding my presentation subject, which
i am going to present in university.
Thanks for sharing your thoughts on golden teacher mushroom.
Regards
I enjoy reading a post that will make people think.
Also, thank you for allowing me to comment!
Saved as a favorite, I love your blog!
Ahaa, its fastidious dialogue concerning this post here at this website, I have read all
that, so now me also commenting here.
What’s up, the whole thing is going fine here and ofcourse every one is sharing facts, that’s
actually fine, keep up writing.
My brother suggested I might like this website. He was entirely right.
This post actually made my day. You can not imagine just how much time I had
spent for this info! Thanks!
Hi there, for all time i used to check webpage posts here in the early hours in the morning, for the
reason that i enjoy to gain knowledge of more and more.
You actually make it seem really easy with your presentation however I to find this matter to be actually
something which I believe I might by no means understand.
It sort of feels too complex and extremely extensive for me.
I am having a look forward in your subsequent submit, I’ll attempt to get the
grasp of it!
Great web site you’ve got here.. It’s difficult to find quality writing like yours these days.
I honestly appreciate people like you! Take care!!
Great post. I was checking constantly this
blog and I’m impressed! Very helpful info specially the
last part :) I care for such information much. I was seeking this
certain information for a very long time. Thank you and good luck.
Incredible points. Sound arguments. Keep up the great spirit.
I constantly spent my half an hour to read this web site’s articles every day along
with a cup of coffee.
Generally I do not read article on blogs, however I wish to
say that this write-up very pressured me to take a
look at and do so! Your writing style has been surprised me.
Thank you, quite nice article.
Spot on with this write-up, I actually believe that
this website needs much more attention. I’ll probably be back again to read more, thanks for the information!
Hey There. I found your blog using msn. This is
a really well written article. I will be sure to bookmark it and come back to read more of
your useful information. Thanks for the post. I’ll
certainly return.