Philip Kottler dice: “Un nicho de mercado es un mercado pequeño cuyas necesidades no están siendo bien atendidas”, y agrega, “el ideal es aquél que tiene un tamaño suficiente para ser rentable”.
Molly Gordon, cita: “Nicho: una situación o actividad especialmente acomodada para el carácter o habilidades de una persona” (The American Heritage Dictionary, Second College Edition) lo cual en términos marketineros yo podría expresar así:
“Una oportunidad de negocio especialmente acomodada para TUS fortalezas”.
Tus fortalezas son las que hacen la diferencia. Muchos marketineros de Internet dicen “sigue tu pasión”. PERO, no se trata sólo de pasión!
La pasión no asegura el éxito.
Por ejemplo, tengo un primo que es un apasionado del tenis. Él es muy amigo de uno de los campeones locales, con quien suele jugar de vez en cuando. Y claro, siempre pierde.
Ahora, alguien puede negarle su gran pasión? no! sin embargo, él tiene bien en claro que no podría ser un jugador profesional. Nunca podría vivir de eso, por más pasión que tenga, porque jugar al tenis NO es una de sus fortalezas.
Repito: “Tus fortalezas son las que hacen la diferencia”.
Mira dentro de los segmentos de mercado que sirves actualmente (y/o de los que quisieras servir), a ver si encuentras subsegmentos (nichos) de necesidades no atendidas. Si esos grupos tienen la cantidad suficiente de personas como para ser rentables, pregúntate:
Qué habilidades, conocimientos, talentos o experiencias tengo que serán mis fortalezas a la hora de servir a esos nichos?
Autor: Miguel Ángel de Alzáa, http://www.marketineros.com. Este artículo puede ser republicado siempre que lo acompañe este texto, incluyendo el link operativo.
Alright, so I had a quick peek at kz999a. Not bad looking, I have to say. If it scratches your itch, go for it. Here’s kz999a to start with
Excellent way of explaining, and nice piece of writing to obtain facts regarding my presentation subject, which
i am going to present in university.
Thanks for sharing your thoughts on golden teacher mushroom.
Regards
I enjoy reading a post that will make people think.
Also, thank you for allowing me to comment!
Saved as a favorite, I love your blog!
Ahaa, its fastidious dialogue concerning this post here at this website, I have read all
that, so now me also commenting here.
What’s up, the whole thing is going fine here and ofcourse every one is sharing facts, that’s
actually fine, keep up writing.
My brother suggested I might like this website. He was entirely right.
This post actually made my day. You can not imagine just how much time I had
spent for this info! Thanks!
Hi there, for all time i used to check webpage posts here in the early hours in the morning, for the
reason that i enjoy to gain knowledge of more and more.
You actually make it seem really easy with your presentation however I to find this matter to be actually
something which I believe I might by no means understand.
It sort of feels too complex and extremely extensive for me.
I am having a look forward in your subsequent submit, I’ll attempt to get the
grasp of it!
Great web site you’ve got here.. It’s difficult to find quality writing like yours these days.
I honestly appreciate people like you! Take care!!
Great post. I was checking constantly this
blog and I’m impressed! Very helpful info specially the
last part :) I care for such information much. I was seeking this
certain information for a very long time. Thank you and good luck.
Incredible points. Sound arguments. Keep up the great spirit.
I constantly spent my half an hour to read this web site’s articles every day along
with a cup of coffee.
Generally I do not read article on blogs, however I wish to
say that this write-up very pressured me to take a
look at and do so! Your writing style has been surprised me.
Thank you, quite nice article.
Spot on with this write-up, I actually believe that
this website needs much more attention. I’ll probably be back again to read more, thanks for the information!
Hey There. I found your blog using msn. This is
a really well written article. I will be sure to bookmark it and come back to read more of
your useful information. Thanks for the post. I’ll
certainly return.
Hi, i believe that i saw you visited my web site thus i got here to return the want?.I am attempting to to
find things to enhance my site!I suppose its adequate to make use of a few of your ideas!!
Spot on with this write-up, I absolutely
believe this website needs a great deal more attention. I’ll probably be back again to read through more, thanks for the information!
Hey there! I simply want to offer you a huge thumbs up for the great info you have got here on this post.
I’ll be coming back to your website for more soon.
For most up-to-date information you have to visit world-wide-web and on world-wide-web I found this website as a
best web page for most up-to-date updates.
When some one searches for his required thing, therefore he/she needs
to be available that in detail, therefore that thing is maintained over here.
What’s up, I wish for to subscribe for this web site to get hottest updates, therefore where can i do it please help out.
I’m extremely inspired with your writing skills and also with the
format in your weblog. Is that this a paid subject or did you customize
it yourself? Anyway stay up the excellent quality writing, it is rare to look a nice weblog like this one today..
I go to see everyday a few web sites and blogs to read content, however this web site presents quality based
writing.
Hi! This post couldn’t be written any better!
Reading through this post reminds me of my good old room mate!
He always kept chatting about this. I will forward this article to him.
Fairly certain he will have a good read. Thanks for sharing!
I visited various web sites except the audio quality for audio
songs current at this site is really excellent.
Good information. Lucky me I ran across your website by chance (stumbleupon).
I have saved it for later!
I all the time emailed this website post page to all my contacts, because if
like to read it next my contacts will too.
Hello there, I discovered your website by the use of Google while looking for a comparable topic, your site came
up, it seems good. I’ve bookmarked it in my google
bookmarks.
Hi there, just was alert to your blog via Google,
and found that it’s truly informative. I’m gonna be careful for brussels.
I’ll be grateful should you proceed this in future.
A lot of people shall be benefited out of your
writing. Cheers!
Greate article. Keep posting such kind of information on your blog.
Im really impressed by your site.
Hi there, You have done an incredible job. I will definitely digg
it and in my opinion suggest to my friends. I’m
sure they will be benefited from this web site.
This is my first time pay a visit at here and i am genuinely pleassant to read everthing at one place.
Have you ever considered writing an e-book or guest authoring on other
websites? I have a blog centered on the same topics you discuss and would really like to have
you share some stories/information. I know my visitors would enjoy your work.
If you are even remotely interested, feel free to shoot me an email.
With havin so much written content do you ever run into
any problems of plagorism or copyright infringement? My website has a lot of completely unique content
I’ve either created myself or outsourced but it looks like
a lot of it is popping it up all over the internet without my permission. Do you know
any ways to help stop content from being ripped off?
I’d definitely appreciate it.
Hi there this is kind of of off topic but I was
wanting to know if blogs use WYSIWYG editors or if you have
to manually code with HTML. I’m starting a blog soon but
have no coding experience so I wanted to get advice from someone with experience.
Any help would be greatly appreciated!
Just want to say your article is as amazing. The clearness in your post is just
cool and i can assume you’re an expert on this subject.
Well with your permission allow me to grab your feed to keep up to date with forthcoming post.
Thanks a million and please keep up the gratifying work.
Alright folks, let’s talk Mexwings! Been giving it a shot and gotta say, smooth flying so far. Everything’s laid out nice and easy, and haven’t had any headaches yet. Definitely worth checking out if you’re looking for something new. Head over to mexwings and see for yourself!
Thinking about D71VIP? I gave it a go and found it pretty decent. Navigation is a breeze, and the vibe’s good. Could spend some time here, that’s for sure. Check it out and let me know what you think! Click here: d71vip.
Jugar777… rolls off the tongue, doesn’t it? Gave it a try, and it’s not bad at all. Decent selection, easy to get around. A solid option if you’re looking to have some fun. Take a peek at jugar777!
Having SEO experience just isn’t the only privilege of web optimization professionals.
It’s actually very complex in this busy life to listen news on TV, thus I simply
use the web for that reason, and get the latest information.
This is the perfect web site for anybody who wishes to find out about this topic.
You realize a whole lot its almost hard to argue with you (not that I really would want to…HaHa).
You definitely put a fresh spin on a subject that’s been discussed for decades.
Wonderful stuff, just wonderful!
Remarkable things here. I’m very happy to look your post.
Thanks a lot and I’m taking a look ahead to touch you.
Will you kindly drop me a mail?
Undeniably imagine that that you stated. Your favourite justification seemed to be at the internet
the simplest thing to keep in mind of. I say to you,
I certainly get annoyed at the same time as people think about worries that they plainly
don’t recognize about. You managed to hit the nail upon the top
as neatly as defined out the whole thing with no need side
effect , other people can take a signal. Will probably be again to get more.
Thank you
Thanks for some other great article. Where else could anybody get that kind of info in such an ideal way of writing?
I’ve a presentation next week, and I’m at
the search for such info.
Interesting blog! Is your theme custom made or did you download it from somewhere?
A design like yours with a few simple adjustements would really make my blog shine.
Please let me know where you got your design. Many thanks
Yo, heard some whispers about jili128. Supposedly a solid site. Anyone got any experience with it? Lemme know! Otherwise, I’m checking it out: jili128
Thinking about becoming an affiliate with Win777? The win777affiliate program looks promising. Worth checking out if you’re into that!
Yo, anyone checked out mm99zone lately? Heard some good things about their community. Why not give it a whirl? mm99zone
Hey there! This post could not be written any better!
Reading through this post reminds me of my old room mate!
He always kept chatting about this. I will forward
this page to him. Pretty sure he will have a good read.
Many thanks for sharing!
For the reason that the admin of this web page is working, no
question very quickly it will be famous, due to its feature contents.
excellent points altogether, you just gained a new reader.
What may you suggest in regards to your publish that you simply made
some days in the past? Any sure?
Everything is very open with a clear description of the issues.
It was really informative. Your website is very useful.
Thanks for sharing!
Wow, amazing blog layout! How long have you been blogging
for? you make blogging look easy. The overall look of your web site is fantastic,
as well as the content!
I’ve been exploring for a little bit for any high quality articles
or weblog posts in this sort of house . Exploring in Yahoo I finally stumbled upon this web site.
Studying this info So i am glad to express that I have a very good uncanny feeling
I found out exactly what I needed. I so much unquestionably will make certain to don?t put out of your mind this website and provides it a look
regularly.
This is a topic that’s close to my heart… Thank you!
Exactly where are your contact details though?
Somebody essentially assist to make seriously posts I’d state.
This is the very first time I frequented your web page and thus far?
I amazed with the research you made to make this actual submit extraordinary.
Great process!
Hey There. I discovered your blog the use of msn. That is a really neatly written article.
I’ll make sure to bookmark it and come back to read more
of your useful information. Thanks for the post. I will definitely comeback.
Wow, amazing blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your web site is magnificent, as well as the content!
Post writing is also a fun, if you know afterward you can write or else it is complicated to write.
You have made some good points there. I checked on the
net to learn more about the issue and found most people will go along with your views on this site.
of course like your web-site but you have to take a look at the spelling on several of your posts.
Several of them are rife with spelling problems and I find it very troublesome to tell the reality on the other hand I will certainly come again again.
Greate article. Keep writing such kind of information on your blog.
Im really impressed by your blog.
Hi there, You have performed a great job. I’ll certainly digg it and for my part recommend to my friends.
I am sure they will be benefited from this site.
Good day! This is kind of off topic but I need some help
from an established blog. Is it hard to set up your own blog?
I’m not very techincal but I can figure things out pretty fast.
I’m thinking about creating my own but I’m not
sure where to begin. Do you have any tips or suggestions?
With thanks
I am curious to find out what blog platform you’re working with?
I’m having some small security problems with my latest site and
I’d like to find something more secure. Do you have any
recommendations?
Great information. Lucky me I recently found your website by
accident (stumbleupon). I have saved it for later!
When I originally left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I recieve 4 emails with
the same comment. Perhaps there is a way you can remove me from that service?
Appreciate it!
This piece of writing will help the internet visitors for setting up new webpage or even a weblog from start to end.