Marketing en Redes Sociales

Marketing en FacebookRespecto del marketing en las redes sociales, particularmente Facebook, lo correcto es entablar conversaciones, no hacer spam. Por ejemplo, si un «amigo» tuyo de Facebook pone un saludo en tu muro, eso está ok. Si hace comentarios sobre publicaciones tuyas en tu muro, eso está ok. Si pone publicidad en SU muro, eso está ok. Si pone publicidad en TU muro, eso es spam. Claro, puede que no te moleste darles ese permiso a algunos amigos. Pero, si tienes más de mil amigos, dar carta blanca a que pongan publicidad en tu muro, imagínate, es autorizar una invasión.

Algunos tips sobre el mercadeo en Redes Sociales:

  • No pongas publicidad en el muro de otras personas. Si pones publicidad en tu muro, tus amigos podrán verla sin sentirse invadidos.
  • No envíes una y otra vez mensajes privados con la misma publicidad.
  • Si invitas a tus amigos a participar de un grupo, podrás enviar mensajes publicitarios por esa vía y nadie se molestará (siempre que sean relativos al tema del grupo).
  • Los perfiles son para gente, y para negocios están las páginas de fans.
  • Los contactos se hacen entre personas, usa tu foto en tu perfil.
  • Para que la gente vaya a tu página dale motivos: ofertas, obsequios, beneficios especiales.
  • Piensa siempre en términos de «hasta dónde me han dado permiso?»
  • Desarrolla conversaciones, opina y responde a los comentarios.

El marketing conversacional es más laborioso que hacer spam, pero el resultado y el respeto a los demás valen el esfuerzo.

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