Tu Plan de Marketing en 20 Minutos

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Intenta ahora mismo tu plan de marketing en 20 minutos!Te propongo responder una pocas preguntas y te garantizo que tendrás el borrador de tu plan de marketing en no más de 20 minutos. Sólo tienes que seguir las instrucciones.

Responde las preguntas como si estuvieras haciendo un torbellino de ideas, como te vengan a la mente, absolutamente sin edición (después habrá tiempo para eso).

Si alguna respuesta es más difícil de responder, simplemente pasa a la siguiente y vuelve más tarde, intenta no dejar de escribir, deja actuar tu lado creativo. Escribe TODO lo que te venga a la mente, sin juzgar.

(Controla tu reloj)

*METAS DE ESTE PLAN:

QUÉ quieres lograr con este plan? (cuantitativa y cualitativamente) TIEMPO: 3′

Ejemplo:

Incrementar un …. % las ventas respecto del año 2011
Alcanzar las …. visitas diarias a mi sitio Web
Superar los …. suscriptores de mi boletín
Comprarme mi soñada Harley Davidson!

………..

*ESTRATEGIA GENERAL:
Cómo lo harás (en términos generales) TIEMPO: 3′ (Te quedan menos de 17′ !!!)

Ejemplo:

Alcanzaré mis metas:

Enviando correo directo
Haciendo publicidad
Trabajando con bases de datos

………

*AUDIENCIA TARGET:
A QUIENES me dirigiré? TIEMPO: 3′
(Te quedan menos de 14′ !!!)

Ejemplo:

Profesionales, firmas de profesionales, propietarios y ejecutivos de negocios con más de dos años de operación en Madrid.

……..

*PRIORIDADES PRESUPUESTARIAS:
En QUE invertiré y de DONDE saldrá el dinero.
TIEMPO: 1′ (Te quedan menos de 11′ !!!)

Ejemplo:

Invertiré en publicidad y mailing. El dinero para pagar la publicidad provendrá de la venta de mi servicio de ………

………

*TIEMPO:
Al período de alcance del plan. TIEMPO: 10″

Ejemplo:

Un año, de enero/02 a enero/03

………

*COBERTURA:
Alcance geográfico. TIEMPO: 10″

Ejemplo:

Madrid

………

*ACTIVIDADES:
Descríbelas lo más específicamente posible.
TIEMPO: Te quedan menos de 9′ 40″

Ejemplo:

-Boletín electrónico: definir nombre, temas, formato, perioricidad, fecha de lanzamiento, responsable de conseguir materiales, criterio de evaluación de resultado, sponsorizado/no-sponsorizado, gratuito/pago…
Configurar lista opt-in en yahoogroups. Preparar invitaciones para suscripción (virtuales e impresas). Definir targets….

-Cartas de ventas: definir objetivo, preparar listas de
beneficios, proposición única de ventas (encabezamiento), respuesta buscada (objetivo de acción), redactar…

………

Si seguiste las instrucciones ya tienes tu borrador de plan en 20 minutos.

Cómo continuar?

  1. Dejar descansar el material (y tu mente) por un día.
  2. Mañana: revisar el borrador y hacer la primera edición, corrigiendo, quitando, agregando y agrupando, utilizando tu espíritu crítico. (No más de 30′)
  3. Dejar descansar entre 1 y 3 días.
  4. Hacer la segunda edición.
  5. Repite el proceso de descanso / edición hasta que estés satisfecho (No te excedas o no terminarás nunca)

 

71 comentarios en “Tu Plan de Marketing en 20 Minutos”

  18. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  51. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  54. The fashion landscape is experiencing a significant change toward artisanal artistry, placing the embroidered blouse at the heart of modern outfits. While cuts and sewing styles are essential, hue choice remains the most important factor in how these garments translate across the year. As we navigate the current year’s aesthetic trends, we see a clear trend shying away from saturated, bright shades toward sophisticated, earthy, and heritage-inspired shades that emphasize the detail of stitching.

    If you are building a versatile closet or seeking a bold item, knowing which color palettes are ruling the industry is essential. For those aiming to create a sophisticated wardrobe, viewing the newest arrivals at WishHour offers a masterclass in how modern hues harmonize with classic handiwork.

    ]The Dominance of Earth Shades

    Minimalism has redefined luxury this year. The most popular stitched tops are appearing in muted, organic hues that showcase the texture of the thread instead of clashing with it.

    ] Warm Sand and Ecru: These hues serve as the perfect canvas for matching threadwork. When the thread blends with the main cloth, it produces a subtle, sophisticated textured look that elevates the garment from casual wear to designer quality.
    ] Deep Sage and Olive: Borrowing from nature, these earth tones provide a steady, serene aesthetic. When matched with metallic or off-white embroidery, they offer a retro-chic appearance that feels both smart and versatile.
    ] Terracotta and Rust: These colors have become a staple for those seeking a boho-chic style. The warmth of the hue matches complex floral patterns, rendering these pieces perfect for in-between climates.

    ]The Return of Deep, Atmospheric Colors

    Outside of the organic shades, there is a clear trend toward darker, highly striking color schemes. These colors provide a vivid contrast that lets bright or shiny thread to really shine. Midnight blues, charcoal grays, and deep purples are consistently appearing in collections that favor nighttime or dressy-casual style.

    Dark colors are not just about looks; they are about versatility. A deep-hued top with detailed threadwork provides a seamless shift from a professional workplace|formal job setting to an evening night out|dinner date. The shadowy foundation acts as a framing tool, pulling the gaze straight to the precision of the embroidery.

    ]Vibrant Accent Hues: A Modern Twist on Classic Styles

    While neutrals and dark shades provide the backbone of the season’s palette, vibrant accents|bold touches stay essential for those who want to stand out. This year, we are seeing a move towards «jewel-toned embroidery|gemstone-colored threadwork» on contrasting fabrics. Bright yellows, vivid turquoise, and soft blush pinks are being utilized as accent or tertiary colors in flower motifs, creating a layered, multi-dimensional look.

    ]How to Select the Right Hue|Best Shade for Your Style

    Choosing the right color|ideal shade for an embroidered blouse involves more than just obeying the season’s list|trends; it demands an understanding of how shade interacts with material heft and stitch tightness. Here are the expert recommendations for choosing the perfect piece:

    ] For Professional Settings: Stick to a single-color or low-contrast palette|subtle combination. Navy on navy or cream on cream offers a crisp, architectural look|structured appearance that conveys authority and elegance.
    ] For Casual Elegance: Adopt high-contrast pairings|bold contrasts. A bright light-fabric shirt with vibrant red or cool embroidery|colorful threadwork is a timeless choice|classic pick that feels fresh season after season.
    ] For Seasonal Adaptability: Invest in mid-tone shades|balanced neutral tones. Shades like taupe, grey, or soft sage|pale mint can be worn across the entire year, especially when worn beneath coats or over light camisoles.

    ]Fabric Synergy: Hue and Material Matter

    The success of an stitched top depends on the interaction among the color and the base fabric|foundation cloth. Embroidery on lightweight gauze|sheer material reacts in a unique way than on thick textile or linen. Dark hues often appear most striking on heavier, matte fabrics|non-shiny materials, as they absorb rays|soak up brightness and let the glossy stitching to stand proud|shine. Conversely, lighter, soft, or off-white fabrics|cream textiles thrive with tonal or matte-finish stitching|flat-finish threadwork, which boosts the «dreamy|romantic» or romantic aesthetic|feminine look common to spring and summer collections|warm-weather fashion.

    ]Final Reflections on Curating Your Closet

    The most trending colors for stitched tops this year mirror a wider cultural trend toward intentional, slower fashion|conscious style. If you are gravitating toward the soothing properties of sage green|pale green or the sophisticated reliability of charcoal grey|dark slate, the key is to focus on items where the color improves the durability of the garment. By selecting high-quality stitching|superior craft that complements your existing wardrobe staples, you ensure that your top remains a functional and stylish piece|fashionable item for a long time.

    As you look into these styles, keep in mind that the most successful wardrobe items are those that weigh current styles|new looks with personal style|individual flair. Selecting a color scheme|shade range that aligns with your lifestyle—striking styles or subtle, tonal sophistication|understated class—will in the end define how much use and enjoyment|wear and satisfaction you get out of your embroidered clothing|stitched apparel.

  56. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  60. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

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